Words don’t get read as much as they should, so the ones you choose become that much more important. Whether you have 140 characters or fewer, you have to make the most of your time in front of the reader. I believe in the power of words to change the way people think.
I graduated from Colby College with a degree in English and a concentration in Creative Writing in 2007 already published online and in print in BusinessWeek Magazine. I’ve been writing ever since, adapting to a wide array of subject matters and learning on my feet. I began at Outpatient Surgery Magazine ghostwriting stories on behalf of surgeons, then moved to Lincoln Financial’s in-house marketing department to instill temperance and optimism during the recession.
Eager to move into the agency world, I landed at Vivo Agency (part of the Dudnyk Exchange) for two years, helping them with their mission of “humanizing complexity.” In the highly regulated health care and safety device industries, I learned to write concise, impactful, benefit-driven copy. I wove ugly scientific features into digestible benefits and selling points for lab techs, firemen, and real people.
Once again demonstrating the ability to adapt to a wide array of subject matter, my next move was to the Agency Inside Harte-Hanks. A company that understands the balance between analysis and creative, and his client list grew: Comcast, Disney, Mercedes, Hasbro, CIBA Vision. Then came the awards.
The Hyundai Veloster launch campaign won Philadelphia Direct Marketing Association’s 2012 Benny Award for “Best of Show.” A Sony Tablet P direct mail piece won a 2013 Benny award from the Philadelphia Direct Marketing Association, as did the Abandoned Cart Survey EM. The Bravia Internet Video won gold at the 2012 Hermes Creative Awards, an international competition administered by the Association of Marketing and Communications Professionals for concept, writing and design of traditional materials and programs.
What’s next? Maybe you have something in mind. Reach out and let’s make it happen.