Comcast needed to alert its customers about its transition to a completely digital format. Customers needed to update their equipment to continue to receive service. The postcard and letter framed the action that customers needed to take in a positive light by speaking to the benefits they would enjoy with the network upgrade. The direct mail cavalry style campaign is easy to read with just a little bit of urgency. The payment center poster shows customers how to activate their equipment online and by phone.

Comcast

DM

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