This email I wrote was the last in a stream of messaging for people who had signed up to learn more about the Hyundai Veloster. Readers had seen all of the features (large third door, Pandora and Bluetooth adaptability) in previous touches, now the job was to get them into the dealership for a test drive.

The campaign won Philadelphia Direct Marketing Association’s 2012 Benny Award for “Best of Show.”


Veloster 1 Veloster 2 Veloster 3

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