Sony, constantly battling another certain device manufacturer for supremacy, wanted to introduce its innovative new tablet to the world. The Tablet P had a unique folding design that made it extra portable. This folding mailer’s clam shell presentation mimics the experience the user would have with the tablet, and the copy speaks the language that a gamer/entertainment junkie can understand. Don’t you love it when form follows function?
I was also editor of the Bravia Internet Video monthly newsletter that went out to smart TV owners letting them know what streaming content was available.