I wrote for Lincoln Financial Distributors right after the recession hit in 2008. It was certainly a difficult time, and it was important for financial institutions to use messaging that inspired confidence and calmed the fears of their plan participants. That was my job, and I did it by using a simple, non-condescending tone and cutting the financial jargon out.
I also helped plan advisors speak the same language with this internal communication piece:
This Quick Hit for Delaware Investments operates in the same way, with clear, confident language.
